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4 Ways to Send Customer Appreciation Letters

customer appreciation letter

4 Ways to Send Customer Appreciation Letters

Customers are the lifeblood of any business. Satisfied customers can become brand ambassadors, shouting your praises to anyone that will listen. Keep them happy and they’ll be customers for life.

Which is why it’s important to occasionally remind them how much they mean to you. A customer appreciation letter is a great way to let them know that you’re grateful for their business.  

We’ll discuss a few occasions where expressing thanks is a great idea and offer possible language for use in your own letters. Feel free to use them as they are or adapt them however you see fit. 

Reply to a Customer Thank You Email

If you’ve been in business for any length of time you’ve likely received thank you emails from customers. This happens fairly commonly when you provide exceptional service or when your product solves an intractable problem for your customers.

Customer thank you emails present a perfect opportunity to respond with your own thanks in kind. And it’s one that shouldn’t be missed, as your customer is primed to read your customer appreciation letter in the most positive light possible.  

Whether you respond with your own email or something more formal is up to you. If you choose to mail something, consider using Simply Noted to automatically generate authentic-feeling handwritten letters that perfectly capture the sentiment you’re hoping for. 

Consider using this template as a basis for your note: 

Dear Michael, 

We were so pleased to get your thank you message. We work hard to deliver our customers the very best service, so it means a lot to hear that we were successful.  

You’ve been a customer for nearly three years now, and we can’t thank you enough for your loyalty. You are the reason we do what we do and we appreciate the continued opportunity to serve you. As always, please let us know if there’s anything we can do to improve your service further. Thank you again for all of your business over the years! 

Yours truly, 


Acme Company 

ALSO SEE - Not Sure The Best Way To Sign That Handwritten Card? Here’s Advice For Every Occasion!

Thank Your Customer For Fast Payments

Earlier we noted that customers were the lifeblood of any business, and while that’s true, it’s cash flow that keeps a business operating efficiently. So when you find a customer that consistently pays their invoices on time or early, it’s worth acknowledging them for it.

Not only will your customer appreciate you noticing their fastidiousness and responsibility, but the acknowledgment also will make it more likely that they’ll continue to pay early in the future, not wanting to disappoint you. 

Your customer appreciation letter could say something like this: 

Dear Danielle, 

You’ve been a valued customer of ours for many years now and we wanted to make certain you know just how much we appreciate your business. We also wanted to acknowledge your consistently prompt payments.  

We know that you’ve suffered a few rough patches, as all businesses do, and yet you’ve still managed to satisfy your invoices on time. Having dependable customers like you has helped our business tremendously during our difficult periods, so please know just how grateful we are for you. Thanks again! We look forward to many fruitful years in the future! 

With great thanks, 


Acme Company

ALSO SEE - Handwritten Business Letters: How They Can Help Your Business 

Send a Thank You For a New Business

New business relationships are a good excuse to send a customer appreciation letter. It could be that you landed a large account or maybe an existing customer made an exceptionally large purchase. When customers do your bottom line a favor it’s a good idea to show them your gratitude.

Make sure to include details about the transaction so that it’s clear you are sending your customer a personalized message and not just a stock thank you that every customer gets. You can simply insert your own details into our sample letter. 

You might structure your letter like this: 

Dear Larry, 

We wanted to let you know how grateful we are for your recent purchase. We really hope you enjoy the pop-up trailer. One of our employees has a similar model, and she and her family love to vacation with it. 

We know that you could have bought from any one of our competitors, but you chose us. For that, and all of your previous purchases, we wanted to say thank you. You’re a valued customer and we’ll continue to strive for the best customer service we can offer. If you care to share any future stories from the road, we’d love to hear them. Thanks again! 



Acme Company

ALSO SEE - Why Handwritten Notes Make People Feel Good


Send an End of Year Message to Customers

The end of the year is an excellent time to reflect on how much your customers have meant to your business. Coming out of Thanksgiving and heading into the holiday season, people are thinking quite a bit about what they’re thankful for.

You can send your customer appreciation letter on its own or as part of a holiday card. Whichever option you choose, let Simply Noted do the heavy lifting. We’ll make sure your customers receive your thank you message beautifully. 

Here’s some sample language to use in your letter: 

Dear Danielle, 

Another year has come and gone and with it all of the excitement, hardships, and little victories that make life, and business, worthwhile. At this time of thanksgiving, we wanted to let our most valued customers know just how much we appreciate their continued patronage. 

We couldn’t have made it through another year without you. Your business gets us into the office in the morning, keeps us focused throughout our day, and provides a home to return to in the evening. We want to thank you from the bottom of our hearts and wish you all the best for the coming year. Happy holidays and happy new year! 

With gratitude, 


Acme Company

ALSO SEE - 10 Reasons You Should Send More Handwritten Letters

Sending Customer Appreciation Letters Doesn’t Have to Be Difficult

Getting these letters out to customers on a regular basis can be very challenging if you try and do it yourself. But you don’t need to. Simply Noted is hear to help.

Simply Noted's automated handwriting machines with real ballpoint pens can do the work for you. Just send us your addresses and what you’d like your letters or cards to say and we’ll produce warm, handwritten cards sent out on time, every time. It’s like having an army of letter writers at your disposal. Give us a call to learn more. 

ALSO SEE - The Value Of Automated Thank You Cards In Business

Rick Elmore  Athlete  Corporate Sales  Entrepreneur