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It may come as a shock, but sales letters sent through the mail are still an effective tactic for successful real estate agents. But it shouldn’t be surprising. Real estate agents build relationships first and sell homes second. Selling a home is a high-dollar situation. Before agents can expect to land a prospective seller, they need to build trust — both in their abilities and in their character.
Less personal strategies aren’t nearly as effective. For example, those ubiquitous “thinking of selling your home” flyers seen plastering telephone polls only work when the prospect is desperate to sell. For the majority of potential sellers, the personal approach, like a sales letter, is the better option.
Each sample real estate letter to seller featured here can be used as-is or edited to your liking. These should serve as a jumping-off point or your own prospecting letters.
This is a critical point. Real estate prospecting letters work when they feel like they’ve been written specifically for the prospect. When this is the case the letter feels more like the beginning of a conversation and less like a sales tactic. And the best way to deliver a personalized sales letter is to handwrite it.
For one, handwritten letters are far more likely to be opened, which is the first hurdle. Most people immediately recycle sales letters. Having a handwritten address on the front of your envelope will pique people’s interest. And if the letter inside is handwritten as well, there’s a very good chance they’ll read it.
The warmth of a handwritten card works in your favor as well. It demonstrates that you’re someone that is willing to go the extra mile for your clients and that you recognize the value in personal touches.
Or course, handwriting hundreds of prospecting letters isn’t feasible on your own, which is where Simply Noted comes in. Our real ballpoint pen handwriting machines can replicate your handwriting for a truly authentic experience. All you have to do is send us the text to include in your letters and the addresses to mail them to, and we’ll send out sales letters that will connect with your prospects.
If you’re a new agent it can be helpful to get the word out to your warm market, those people you know well. You already have a base of trust established with them so they can be a helpful resource, both as potential clients and for the word of mouth advertising.
Keep these as personal as you can. You know things about these people. Use it to demonstrate you aren’t sending out a generic sales message. Here’s an example.
How are things? It’s been too long since we had the opportunity to talk. How are Bob and the kids? I heard through the grapevine that Jimmie got a baseball scholarship. That’s great news!
I’ve got a bit of good news, too. I just got my real estate license! I’m working with Coldwell Banker and I’m excited to get things moving.
If you’re ever in the market to sell your home, give me a call. I’d love the opportunity to talk with you about what my office can do for you. If you have friends in the market please feel free to pass my contact information on to them, too. I’ve included a few business cards.
Please keep me in mind. I hope to catch up with you soon!
With kind regards,
When mailing real estate letters to potential sellers, bringing a buyer to the table can be a strong starting position. Knowing that there’s an immediate market for their home can inspire fence-sitting recipients to take the leap. However, it’s important to give specific details about your buyer, lest your prospect assumes you’re making them up as a sales tactic.
Dear Mr. Jenkins,
Nice to meet you! I’m Steve, a real estate agent with Coldwell Banker. Your home is located in one of the neighborhoods I represent regularly and I currently have a buyer that’s looking for a home there.
They’re married with three kids, the oldest just entering high school. They’re interested in making the move before he gets established in his school, so they want to purchase something quickly. Your home is in their desired school district, has the four bedrooms they’re looking for, and has a number of other amenities I think they’ll appreciate.
If you’ve been giving any thought to selling, now would be a great time! My buyer is ready to move quickly. Give me a call or drop me an email. My contact information is below.
If you aren’t looking to sell but know someone in a similar neighborhood that is, please feel free to forward my information on to them. I’m happy to give you and them a free property analysis as a way of saying thanks!
Hope to talk to you soon!
Using a recent sale to motivate similar buyers is an excellent strategy. It establishes your credibility instantly and demonstrates your ability to move property in your prospect’s market. You might say:
Dear Mr. and Mrs. Livingstone,
I’m Steve, a real estate agent with Coldwell Banker. Nice to meet you! I thought you might be interested to know about a sale I recently made in your neighborhood.
Last month I represented the Middletons, a young family that was looking to move closer to the wife’s family. She had a job opportunity nearby and the prospect of living near her kid’s grandparents made the move a no-brainer. I’ve attached the listing for your review.
They imagined they’d get in the neighborhood of $350,000 for their home, and they would have been happy with that, but we managed to create a bidding war. By the end, their home sold for $425,000. Pretty good for your neighborhood, wouldn’t you say?
It’s a great market for sellers right now, as your neighbor’s home demonstrates! If you’re interested in finding out how much you might be able to get for your home, please give me a call or send me an email. I’d be happy to give you a free property analysis and discuss your options. There’s no better time than the present!
Hope to talk to you soon!
Simply Noted is simply the best way for real estate professionals to get the word out. We can craft personalized real estate sales letters in whatever quantity you require, all handwritten with real ballpoint pens by our handwriting machines.
Add a hand-addressed envelope and you’ll have prospects pinging you around the clock. Give us a call to find out more today!