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Best Ways to End a Greeting Card

How to end a card

Rick Elmore  Athlete  Corporate Sales  Entrepreneur 

For some people, written communications come naturally. Others sometimes find there’s a disconnect between the feelings in their hearts and their ability to express them with the written word. And frequently, the most difficult hurdle is the closing thought. This post should help those that aren’t quite sure how to end a card, or struggle with finding the perfect closing sentiment.

How to end a card

When In Doubt, Keep Things Formal

If the social etiquette surrounding the letter you’re writing isn’t clear, it’s always best to employ a more formal closing. Maybe you’re writing to someone you know, but not well. Or you’re sending a congratulations card to a business associate that you’re friendly with. In these situations, where it’s not clear whether the person will respond positively to a more casual ending, a formal closing is best.

Formal letter endings are appropriate for any sort of communication, so they make great hedges against saying the wrong thing. Closings like, “Best regards”, “Sincerely”, “Respectfully”, or “Kindly Yours” work well in business settings as well as more friendly missives. 

They can come off as a bit cold when used in an otherwise warm letter to a close friend or family member, but never to the point of raising offense. On the other hand, sending an informal closing to an otherwise buttoned-up letter can be poorly received.  

  Of course all formal cards and letters, like business, legal, and other non-casual communications should always close formally. 

Formal letter endings are appropriate for any sort of communication, so they make great hedges against saying the wrong thing

Personal Letter Endings Offer More Flexibility

Formal closings, like those in the last section, are fairly restrictive. Personal signoffs admit a much wider range of sentiments. The reason is simple. Friends, family, and other casual relationships aren’t concerned with formality and are simply happy to hear from you.

If you share a very close bond with your card’s recipient, you should feel free to express your heart. Closings like, “Love”, “All my love”, “Hugs and Kisses”, and “XOXOXO” are all perfectly appropriate.

If statements of love feel a bit too familiar, it’s best to close with something friendly but not overstated. Someone you know well might appreciate, “Your friend”, “Warm wishes”, “Fondly”, or, “Warmly”. These express warm sentiments without being overly aggressive.

Acquaintances that you aren’t close with, but still approach in a friendly manner, like your child’s teacher or coach, a work colleague, or a neighbor you chat with on occasion, will appreciate casual closings such as, “All the best”, “Best wishes”, “Cheers!”, “Sincerely yours”, and “Best regards”. 

Don’t Over Think HOW TO END A CARD

Certain situations call for very specific sentiments. We discussed formal letters earlier. Other examples might be sympathy cards or thank you notes. Otherwise, the most important thing is to be yourself. Few people today take offense to “inappropriate” letter endings in a relaxed setting. So feel free to close your letter in whatever way you see fit. There are thousands of ways to end a letter. Try a new one each time!

Once you’ve taken care of how to end a card, the next question is how to send the card. 


For many people, sending handwritten cards is something they want to do, but don’t have the time. Businesses frequently need to send large volumes of handwritten cards. Simply Noted can create handwritten cards automatically using our handwriting machines. They’re outfitted with real ballpoint pens to accurately recreate the experience of sending an authentic, personal card. It’s the next best thing to sending it yourself! 

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