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Ultimate Guide to Corporate Thank You Cards | Tips, Cards and Templates
Ultimate Guide to Corporate Thank You Cards | Tips, Cards and Templates
Gratitude is a powerful emotion. It has the ability to change our moods, make us happier and more positive people and it can even improve our physical health. But gratitude doesn’t just benefit the person who is feeling it – showing gratitude to others can also have a profound effect on them.
When we express gratitude to someone, we not only make them feel good, but we also inspire them to be grateful themselves. It’s a positive feedback loop that can have a significant impact on both our personal relationships and our professional lives.
In the business world, expressing gratitude is often overlooked. But showing appreciation to your employees, clients and business partners can be a great way to build strong relationships, sell more, inspire loyalty and motivate people to do their best work.
A corporate thank you card is a simple and effective way to show your appreciation. But with so many different types of cards available, it can be tricky to know which one to choose.
In this guide, we’ll take a look at everything you need to know about corporate thank you cards, including:
- The benefits of sending corporate thank you cards
- Tips for choosing the right card
- The different types of cards available
- Sample thank you card templates
- How automating your corporate gratitude can provide a large return on your investment
By the end of this guide, you’ll have all the information you need to choose and send the perfect corporate thank you card. So, let’s get started!
Tips for Choosing the Right Corporate Thank You Card
Choosing the right corporate thank you card is important if you want to make a good impression and ensure that your message is well-received. Here are a few tips to help you choose the right card.
Consider Your Relationship with the Recipient
The first step is to consider your relationship with the recipient. Are they a valued employee, loyal customer or important business partner?
Your relationship with the person will dictate the tone of your message and the type of card you send. For example, a thank you card to a valued employee will be different than a card sent to a new customer. Ensure you don't offend by keeping in mind who you're talking to.
Think About the Purpose of the Card
Next, think about the purpose of the card. What are you trying to achieve? Are you trying to motivate additional purchases, build a stronger customer relationship, or encourage someone to do their best work?
Your answer will help you choose the right card and determine what message you want to include. Remember that whatever your ultimate purpose, the perceived reason must be to say thanks. If your recipient detects an ulterior motive, your intended gratitude may fall flat.
Choose a Card That Fits Your Brand
Once you know who you’re sending the card to and why, it’s time to choose a card that fits your brand. Pick a design and style that is consistent with your company’s image and that will appeal to your target audience.
For example, if you're thanking a high-value customer for a large purchase, you want to avoid informal designs that don't treat the situation with the gravity it deserves. Cards mailed to vendors, on the other hand, don't have such strict requirements because of the balance of power in the relationship.
Decide on the Perfect Message
Now it’s time to start thinking about what message you want to include in your card. Keep it short, sweet and sincere. Avoid using clichés or generic phrases like “thank you for your business”. Instead, focus on expressing your gratitude in a personal way. Try this link if you need help ending your thank you card.
Consider Adding a Personal Touch
Adding a personal touch to your card can make it even more special. If you’re sending the card to a valued employee, you could include a handwritten note expressing your appreciation for their hard work. Or, if you’re sending a card to a loyal customer, you could include a discount code for their next purchase.
Make it clear why you're thanking them and be sure to speak to why you're so appreciative. The more specific you can make your message, the less likely it is that people will mistake it for a generic thank you.
Automate Your Corporate Gratitude
Finally, consider automating your corporate gratitude with Simply Noted. This will save you time and money while ensuring that your cards are always sent on time.
You can connect your CRM and marketing automation software directly to our service using the various integrations we offer. This allows you to create complex workflows that trigger automatic thank you cards in response to specific events such as new client additions, large purchases, and more.
The Different Types of Corporate Thank You Cards
Now that you know how to choose the right card, it’s time to take a look at the different types of cards available. Here are some of the most popular options.
Traditional Thank You Cards
Traditional thank you cards are the most basic type of card and can be used for any occasion. They typically feature a generic message of gratitude and are available in a wide range of designs, colors and styles.
Personalized Thank You Cards
Personalized thank you cards are a step up from traditional cards and are a great way to add a personal touch. You can have the card personalized with the recipient’s name, company logo or a special message.
Photo Thank You Cards
eCards are a convenient option that can be sent instantly via email. They’re great for last-minute thank yous or when you want to save time and money on postage. Normally these would be advantages, but when compared to automated handwritten thank yous, they fall short.
With Simply Noted, you can order real handwritten cards as quickly as composing and sending an eCard, so there's no longer any time advantage. And that time advantage was the only reason to favor a generic, one-size-fits-all eCard over a tangible piece of handwritten mail. ECards should be used sparingly, if at all in business. Remember, you're trying to make an impression.
Custom Thank You Cards
Custom thank you cards are the ultimate way to show your appreciation. They’re completely personalized and can be made to fit any occasion. Plus, they offer a level of customization that you won’t find with other types of cards.
When to Send Corporate Thank You Cards
When are corporate thank you cards appropriate? Here are some common occasions that warrant one.
Sending a thank you card to your employees is a great way to show your appreciation for their hard work. Consider sending cards on special occasions such as their birthday, work anniversary or after they’ve completed a major project.
Employees that feel appreciated are more likely to be engaged and productive, so it’s well worth taking the time to send them a card.
Saying “thank you” to your customers is the perfect way to show your appreciation for their business. Consider sending cards on special occasions such as their birthday, after they’ve made a purchase or after they’ve referred a friend.
We you let your customers know how much their business means to you, they’ll be more likely to continue doing business with you in the future. When a business is moving their change of address cards can be a good opportunity to say thanks.
Business Partner Appreciation
Show your business partners how much your relationship means to you. Consider sending cards on special occasions such as their company’s anniversary, after you’ve completed a project together or after they’ve referred a client.
Business partnerships can be difficult to navigate sometimes. Keeping everyone happy, supported, and acknowledged can go a long way toward keeping your business moving forward.
While you technically don't owe your vendors anything (besides their invoice amounts,) showing gratitude can do a lot to build up the relationship, potentially netting you preferential treatment. Consider sending cards on special occasions such as when they quickly complete an important order, provided you great service, or after they’ve helped you out in a pinch.
Like your business partners, keeping your investors happy is always a good idea. Consider sending them a corporate thank you card on an annual basis and whenever their actions warrant a positive response.
How to Write a Corporate Thank You Card
Now that you know when to send corporate thank you cards, it’s time to learn how to write them. Here are some tips to get you started.
Keep it simple. When it comes to corporate thank you cards, less is more. Stick to a simple message of gratitude and avoid getting too wordy. Simply tell your recipient what you're thanking them for, what it meant to you, and then any closing thoughts.
Be sincere. Your thank you message should be sincere and from the heart. Even if you take inspiration from this article, change the wording so your recipient is clear that you're speaking directly to them. Avoid sounding robotic or like you’re writing from a script.
Be specific. When possible, be specific about what you’re thankful for. This will ensure that your recipient knows that you know what they did for you and you aren't simply sending out a blanket "thank you" that isn't really intended for them.
Say it with a card. Saying “thank you” with a handwritten card is always appreciated. Avoid sending generic eCards or mass-produced printed cards. Cards that aren't handwritten don't feel like they're coming from a person. To get the most benefit from your mailings, you need to establish a direct emotional connection. Emails, text messages, eCards, and other digital messaging technologies don't cut it.
Send it promptly. Corporate thank you cards should be sent as soon as possible after the event or occasion. This will show that you truly appreciate the gesture and that you’re not just going through the motions. It also demonstrations that you give people the consideration they're due.
CORPORATE THANK YOU CARD TEMPLATES
If you’re looking for a quick and easy way to create corporate thank you cards, consider using one of these templates. You can use the included text as is or alter it as needed to fit the specifics of your situation.
Here are some corporate thank you card templates to get you started.
General Thank You Card Template
Thanks so much for your help on the Davidson account. Your knack for numbers really helped out with all of the data crunching we required. I doubt we would have gotten the proposal finished on time without your help. You came through in a pinch and we thought it was important that you knew how much we appreciated it.
Thanks again for everything!
Thank you so much for coming in on such short notice to help us with the presentation. We really appreciate you dropping everything to come in and lend a hand. We know how busy you are, so we're truly grateful.
The Jones Partnership
Employee Thank You Card Template
Thank you all for your hard work this past quarter. We met our targets and couldn't have done it without each and every one of you. Your dedication is truly appreciated.
We'll be hosting a company-wide barbecue next week to show our appreciation. We hope you can all attend!
Thank you for your hard work this holiday season. The store was very busy and you did an excellent job of keeping up with customer demand. We couldn't have done it without you!
The Management Team
Remember that a personalized corporate holiday card is just as effective as a thank you card.
Customer Thank You Card Template
Dear Ms. Lemon,
Thank you for your continued loyalty. We know you have a lot of choices in the marketplace and we truly appreciate that you give your business to us. It's longtime customers like you that form the backbone of our organization. We appreciate your business and we're always happy to help you find what you need.
The team at Acme Corp.
Dear Mr. Smith,
Thank you for choosing ABC Company for your travel needs. We appreciate your business and we hope you had a pleasant experience.
If you have any suggestions on how we could improve our service, please don't hesitate to let us know. We're always looking for ways to serve our customers better.
Thank you for your time!
Partner Thank You Card Template
Thank you for your continued support. We know that we couldn't do it without you and we're truly grateful for everything you've done for us. We're looking forward to continuing our partnership and achieving even more success in the future.
Thank you for your help in getting the new website up and running. It's been a huge success and we couldn't have done it without you. We're looking forward to working with you on future projects.
Vendor Thank You Card Template
Thank you for your prompt delivery of the office supplies we ordered. We received everything we needed and the order arrived in perfect condition. We appreciate your good service and we'll be sure to keep you in mind for future orders.
Thank you for the great job you did on the repairs. The office looks better than ever and we're very happy with the work you did. We'll be sure to keep you in mind next time we need any work done.
Investor Thank You Card Template
Dear Mrs. Jenson,
Thank you for your continued support of our company. We know that we couldn't do it without you and we're truly grateful for everything you've done for us. We're looking forward to continuing our partnership and achieving even more success in the future.
Just a quick thank you for all the support you've given us over the years. Your investment was instrumental in securing the funding we needed to take our business to the next level. We couldn't have done it without you!
Card Designs You Can Get in the Mail Today!
Simply Noted offers many different corporate thank you cards, so no matter who you're writing to or for what purpose, you'll find a fitting design. Let's look at a few of our favorites.
A Simple Yet Elegant Black Line
This understated design is useful in most every situation. The elegant black font highlighted by a simple black line exudes uncomplicated sophistication. This design would be appreciated by anyone outside of your office, like customers, vendors or partners, but it's just as useful for employees.
There's very little personality in this design, which is why it's so multipurpose, but that means if your business has a distinct brand voice, you might want to look somewhere else. This design is best suited for buttoned-up corporate offices were professionalism trumps personality. If this design fits your style, feel free to use it whenever you need to send a refined statement of gratitude.
Sophistication on a Field of Blue
If you're looking for a sophisticated design that's a bit softer than the last one we discussed, you might be happy with this selection. "Thank you" is rendered in a fancy calligraphic script that captures the refinement and grace of the style without being overbearing. It's a simple design with a classic oval shape rounding out the text treatment.
The light-blue color is right at home with softer, user-friendly brands like daycare providers, service businesses, and retail establishments. Professional offices like doctors and investment brokers will also find this one useful. It's stately without being overdone, allowing you to share your gratitude without extra weight.
A More Relaxed Take on Blue
This next card takes a nod from the last one, but adds to the pallete. Instead of baby blue we find a darker blue with more presence. The "Thank You" pops quiet well against this field, and the text is accompanied by polished filagrees on top and underneath, calling visual attention to the sentiment contained inside.
What's most notable is the tagline included under text. "You're the best!" is a wonderful addition in the right context. It adds personality and gives the design a casual confidence lacking in the earlier, more traditional designs. Businesses looking to thank customers will find this one extremely useful. It's a great choice for employees, too.
Dynamic Red on Ornate Vines
This is the perfect design if you're looking to make a statement. The red box jumps lively off the more stately underlying design. Your gratitude is surrounded by traditional etchings of leafy fillagree that stand boldly against a white backdrop.
Professionals like lawyers, accountants, and insurance agents will benefit from this dramatic presentation. It's visually-arresting and primed to attract attention. Once your client opens the envelope, they won't be able to put it down without reading. Your heartfelt gratitude then leaps from the page with the most convincing automated handwriting available.
A Lovely Bouquet of Gratitude
As a counterpoint to our last design, this softer presentation promises a gentler experience. Compared to the thunderous abandon of the last design, this one features watercolor reds and purples leaping from a flood of blooms. Healthcare organizations often select this design, as do nursing homes, doctor's offices, religious organizations, and schools.
This lighthearted floral pattern pairs equally well with everyday thank yous and special occasions. It's a neutral motif that most everyone can appreciate, but it's most welcome with older, more traditional customers. If you're sending gratitude to younger demographics, select a different design.
You may have noticed that we've ordered our list from the most conservative design to more casual presentations. These last two entries are both very casual, perfect for friendly thanks to customers, lighthearted employee pick-me-ups, and the occasional vendor encouragement.
Our springtime check pattern is light and breezy, friendly and accessible. Customers will appreciate its calming color palette and lose art style. When you want to say thanks, but you don't want it to feel overly corporate, try this card. It's the perfect addition to companies that cater to young families.
A Bright Burst of Sunshine and Flowers
This is as relaxed and uncomplicated as they come. Bright pops of color and an almost comic illustration style make this the most casual design we offer. It puts readers at ease, allowing them to drop their guard and read your thank you with an open heart. Creative companies love this pattern, as do retail chains, specialty home goods brands, and others.
If you have your own style, you need a design that's not afraid of making a statement, one with personality. Companies with strong brand identities like this off-kilter design.
When you purchase from Simply Noted, you choose the design, the handwriting style, and what to say inside. Our handwriting robots will take it from there, hand-penning your message into any number of cards. It's fast, easy, and completely convincing. Try it today!
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