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Why Handwritten Notes Can Help You Increase Sales
Handwritten Notes Help Increase Sales: The Why and the How
We're going to make a bold statement, but one that's absolutely true. It may surprise some of you, but you can't argue with results. Are you ready?
If you're looking to increase sales, boost customer engagement, and create unbreakable bonds with your clientele, handwritten notes work. They're a surprisingly easy way to cultivate meaningful, and more importantly profitable, relationships with prospects and customers alike.
But how can this be? In the fast-moving world of omnichannel digital marketing, where social media, search, email, mobile marketing and more all compete for our attention, how can the ancient practice of handwritten letters break through the noise?
Well, the answer is simple: handwritten notes work because they're personal. They allow you to connect with your customers in a way that no other marketing platform can duplicate. Whether it's handwritten thank you notes after a purchase or handwritten Christmas cards during the holidays, personalized messages in enveloped letters are always appreciated by recipients and provide value beyond what's on the page. They're good for holding onto your existing customers, winning back lost customers, and attracting new ones.
Why Does This Work?
There are a number of reasons. First, handwritten notes are rare in today's fast-paced world, which makes them stand out and feel special to recipients. They also provide a tactile experience that digital marketing simply can't replicate, creating an emotional connection between the note-writer and the recipient and reminding customers of your brand when they look at it.
In a world where we're constantly bombarded with marketing messages, it can be easy to tune them out. But handwritten notes break through the noise because they feel personal and authentic, two qualities that customers value more than ever. It's no wonder that handwritten notes enjoy an unheard-of 99% open rate.
So if you're looking for a way to increase sales and create deeper relationships with your customers, consider adding handwritten notes to your marketing mix. It's a simple, yet powerful way to show your customers that they're more than just a number to you.
Here's a look at why handwritten notes are so effective and how you can use them to increase sales.
The Power of the Pen
There's something about a handwritten note that email, texts, and even phone calls can't replicate. It might be the fact that it's a physical representation of your thoughts or that it feels more personal than other forms of communication. A personal note, addressed to you and arriving in your mailbox has a stronger emotional draw than a dime-a-dozen email.
Whatever the reason, people love receiving handwritten notes. And when you send them to clients, it shows that you really care about them and their business success. They're a simple gesture, just ink on paper, one person writing to another, but it's a lost art that gets noticed. And in a crowded market where you might be struggling to stand out with your prospects, every little bit helps.
But why do these simple notes have such a big impact on sales? First, they create an emotional connection with your customers by making them feel valued and appreciated. Second, they provide an incentive to keep working with you by instilling a sense of loyalty and trust. And finally, they give your customers information about new products or services that they might be interested in, driving them back to your business for more.
In short, handwritten notes are a powerful marketing tool that can help you increase sales and create deeper relationships with your customers. So if you're not already using them, consider adding them to your marketing mix. Your customers will appreciate the gesture, and you might be surprised by the results.
How a Handwritten Note Can Boost Customer Loyalty
When was the last time you got a handwritten note in the mail? If you can't remember, you're not alone. In today's digital world, we've become accustomed to getting our communication electronically. And that's why handwritten communication is so useful. It cuts through the noise by creating a novel experience your customers aren't expecting.
Customers prefer a company that goes the extra mile. That might mean sending a welcome note each time you add a new customer or sending a warm, handwritten thank you card when a client makes a large order.
Handwritten notes are ideal for expressing the sorts of positive emotions that customers gravitate to. They're like a gift that doubles as a marketing channel. They allow you to keep in contact with the people that drive your business without feeling like you're selling them. Handwritten notes are stealthy like that. They're marketing that doesn't feel like marketing, which means you get the best of both worlds, sales, and goodwill.
Specific Ways That a Handwritten Card Can Boost Sales
To get a better picture of how this all works for businesses, let's look at a specific example or two. We'll detail the tactic and then the business context that ensures success. Your response rate may vary with these ideas, but the basic premise holds regardless.
Handwritten Welcome Notes
You can start your business relationships off on the right foot by sending consumers a handwritten welcome card when they express interest in your brand, or when they first convert to a customer. This sort of handwritten mail is welcomed in the same way a quick note or personal letter to friends might spread good cheer.
Customers will reward you for this extra effort because it's unusual. Rarely do brands welcome new customers with such a dramatic flourish.
Using a handwritten welcome letter starts the conversation off on a good foot and sets the groundwork for trust going forward. Your new customers are more likely to make a purchase more rapidly when they feel welcomed the moment they come in the proverbial door. Once the groundwork is set, any marketing emails you send will feel less salesy and more like an extension of the conversation.
Handwritten Thank You Notes
We all know the power of gratitude for creating deep and lasting bonds. Consider how much closer you feel to your family and friends when you're open about how grateful you are for each other.
When you write a thank you message by hand, your sentiment is amplified in a way that a text message or email can't match. Think of the surprise and delight a customer will feel when they receive a handwritten thank you card in the mail. Chances are, it's been years since they received such a communication.
Handwritten note cards can also be used to express gratitude for purchases or referrals your customers have made on your behalf. This is another way that handwritten notes stand out in a positive way. Your customers will appreciate being recognized, and they'll spread the word about your brand to their friends and family as well.
Referrals have a direct positive effect on sales, as do happy customers. Happy customers stick with you and are likely to order repeatedly in the future.
Handwritten Holiday Cards
Handwritten cards are the perfect way to honor your customers during the holidays.
While you might be used to sending out holiday cards to your family, friends, and employees, don't forget about your customers! They're an essential part of your business, and they should be made to feel like it during the holidays.
Sending a handwritten holiday card is a way to show that you're grateful for their business and that you're thinking of them during this festive time of year.
Your customers will be so used to getting automated emails and generic holiday cards from other brands that yours will really stand out. It will remind them of the personal touch that they receive when they do business with your company. As a result, they'll be more likely to continue doing business with you in the new year.
Handwritten Birthday Cards
As a business owner, you know that it's important to stay top-of-mind with your customers. One way to do that is by sending handwritten birthday cards.
Your customers will be surprised and pleased to receive a birthday card from you, and it will make them feel special. In turn, they'll be more likely to think of your brand when they need the products or services you offer. You could send a digital communication on their birthday, but why would you? An e-card isn't nearly as fulfilling as something penned by hand.
Plus, if you include a coupon or discount inside your card, you'll have another incentive to encourage a purchase.
Use Simply Noted to Automate Your Handwritten Letter Mailings
You can use hand-penned cards to generate interest in your companies, accomplish your marketing goals, boost engagement, and, of course, sell more. But to do this, you can't handwrite all of your cards yourself. If you're sending hundreds or thousands a year, this takes far too long.
Instead, use Simply Noted. Our handwriting machines create comparable results to writing cards yourself. A handwritten note that might take you a half hour to create can be created instantly using our fleet of handwriting robots. Our custom AI has written hundreds of thousands of cards and has learned to recreate the subtleties of real handwriting.
As a result, our new "Infinity" fonts create the most stunning, realistic automated handwriting ever. The process has to be seen to be believed. Through our numerous software integrations, companies can send handwritten cards as a part of their standard digital marketing workflows. We make handwritten communications as easy as digital marketing, but far more effective.
You can even include a small gift, a gift card, right inside the envelope. Add them to your order and we'll drop them inside.
SATISFIED CUSTOMERS ARE QUICKER TO SPEND MONEY
Happy, satisfied customers are more likely to spend money again with you. One way to keep them happy and engaged is through handwritten communication.
Simply Noted makes it easy for businesses to send handwritten notes and cards at scale. By integrating our services into your regular marketing workflows, you can ensure that every customer receives a personalized message from your company.
Our handwritten fonts are incredibly realistic, so your customers will feel appreciated and valued when they receive a card from you. And with our special gift cards or coupons, you can provide an extra incentive for them to make a purchase. So why wait? Start using us today to increase sales and strengthen customer relationships.
A Handwritten Note is a Powerful Marketing Tool
Looking for additional ways to improve your sales strategy? Consider using handwritten notes as part of a targeted marketing campaign. By personalizing each note to your customer's specific needs and interests, you'll be able to create a powerful marketing tool that will help you close more sales and grow your business.
Handwritten notes are simple, but they're powerful tools for loyal customers. By writing a quick note or two each week or month for your business needs, you can create a stronger rapport with your customers and increase sales.
Don't let the digital age get you down — keep your business relationships warm with a personalized touch!
If you're not using handwritten notes to improve your sales, you're missing out on a powerful marketing tool. By personalizing each note to your customers' specific needs and interests, you can create a strong rapport that will lead to more sales and a loyal customer base.
At Simply Noted, we make it easy for businesses to send handwritten notes and cards at scale. Our state-of-the-art handwriting fonts are incredibly realistic, so your customers will feel appreciated and valued when they receive a card from you. And with our handy gift cards or coupons, you can provide an extra incentive for them to make a purchase.
So why wait? Boost your sales today by taking advantage of our powerful handwritten notes, and experience the impact for yourself. With Simply Noted, your business will reach new heights in no time!
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