• Home
  • Blog
  • Handwritten Thank You Notes for Customer Appreciation

Handwritten Thank You Notes for Customer Appreciation

Handwritten Thank You Notes for Customer Appreciation

Handwritten Thank You Notes for Customer Appreciation

When was the last time you received a handwritten thank you note? If it's been a while, or if you've never received one, you're not alone. Handwritten thank you notes are becoming a rarity in our digital age, where most communication is done through email, text messages, and social media. But there are still some occasions when a handwritten thank you note is the best way to show your appreciation. 

 For businesses, customer appreciation is more important than ever. In today's competitive market, it's essential to find ways to stand out from the crowd and show your customers that you value their business. One way to do this is by using handwritten thank you notes

 A handwritten thank you note is a personal touch that shows you took the time to sit down and write out your thoughts. It's a tangible way to show your appreciation, and it can make a big impact on your customers.

A stack of fancy handwritten letters.

When Are Handwritten Customer Appreciation Notes Appropriate

You don't need an excuse to show your customers some love, but there are certain occasions where the gesture is highly warranted. It's good to take advantage whenever these crop up, as your customer might expect it; they'll certainly appreciate it. Here are a few of the most common.

When prospects become customers: You've closed the deal, and your new customer is onboard. A handwritten customer appreciation note is a great way to welcome them aboard and start the relationship off on the right foot. 

 After a purchase: If a customer has recently made a purchase from your business, sending them a thank you note is an excellent way to show that you appreciate their business. As with the last category, sending some sort of discount or other enticement is a great way to motivate further purchases. 

 When customers spend a lot of money: Maybe sending a thank you for every purchase is a bit excessive, but a big purchase warrants a big thank you. Whether it's a one-time purchase or the beginning of a long-term relationship, show your customers that you acknowledge and appreciate their loyalty with a handwritten note. 

A group smiling, shaking hands after a business deal.

 For referrals: If one of your customers has referred someone else to your business, you can show your appreciation by sending them a handwritten thank you note. This is a simple gesture that will go a long way in making them feel appreciated and valued as customers. It also increases the chances of them spreading your name even further. 

 As a side note, not only can you send customer appreciation cards when you receive a referral, but you can also ask for referrals anytime you're expressing gratitude. You might say something like: 

 "I'm so pleased and humbled that you've remained a customer so long. If you feel similarly, please feel free to pass our name on to your colleagues and friends. We'd love the chance to offer them the devoted service you've come to expect." 

 For positive feedback: Whenever someone leaves you a glowing review or provides positive feedback about your business on social media, it's important to show your gratitude. Sending them a handwritten customer appreciation thank you note is a great way to do this. 

 You might also consider sending thank you notes for negative feedback as well. The gesture lets your customer know that you're listening and intend to do whatever it takes to win back their trust. You may find that the negative feedback turns positive. 

 For continued business: In addition to showing your appreciation when customers make a purchase or provide positive feedback, it's also important to show your gratitude for their continued business. You can do this in a number of ways, but sending a handwritten thank you note is always appreciated. 

 In addition to these specific situations, it's always smart to show customer appreciation in general by sending out handwritten thank you notes on a regular basis. This can be done as part of an overall marketing strategy, or simply to show your appreciation for the business they provide.

A package with "Thank You" written on the card.

How to Write an Effective Handwritten Thank You Note

Now that we've gone over some of the occasions when it's appropriate to send a handwritten thank you note, let's take a look at how to write one. 

 The most important thing to remember is that your customer appreciation note should be just that: an expression of your gratitude. It doesn't have to be long or flowery; in fact, it's often better if it isn't. Just a few well-chosen words will do the trick. 

 Here are a few tips for writing an effective handwritten thank you note: 

 Keep it short and sweet: As we mentioned, your customer appreciation note doesn't need to be long or overly detailed. A few sentences will suffice. 

 Express your gratitude: Make sure you clearly and unambiguously state how grateful you are to the customer for their business or their feedback. This is what your note should focus on. 

 Include a small token of appreciation: In addition to expressing your gratitude, it's also a good idea to include something like a discount code, coupon, or other small gift. This shows your customer that you truly value their business. 

 Make it personal: A handwritten note is already a personal gesture, but you can make it even more so by addressing the customer by name and perhaps including a brief mention of their recent purchase or interaction with your business. 

 Use proper grammar and spelling: Even though it's a handwritten note, you still want to make sure that it looks professional and is free of spelling and grammar errors. Proofread it carefully before you send it off!

An excited customer surrounded by clothes.

Sample Thank You Notes for Customer Appreciation

To help get you started, we've created templates for a few of the most common situations where customer appreciation goes a long way. Feel free to use these as is or adapt them to your purposes.

Thanking New Customers

Show new customers some love and you'll find them sticking around a long time. 

 Dear Mr. Johnson: 

 Thank you for choosing Smith's Auto Repair for your recent car service. We know you have a lot of other choices so we're honored that you went with us. We appreciate your business and promise to provide the same high level of quality service in the future. 

 Our goal is total customer satisfaction. If you're ever dissatisfied, please let us know and we'll do everything we can to make things right. If you're ever in need of car repair services again, we hope you'll consider us first. Thanks again for your business and welcome to the Smith's Auto Repair family! 


 John Smith,  Owner

Smith's Auto Repair

Showing Appreciation for an Important Purchase

A customer's purchase might be one among hundreds for you, but to them, it's the only one that matters. Let them know you recognize that. 

 Dear Ms. Washington: 

 Thank you for your recent purchase of a new car from our dealership. We know that buying a car is a major investment and we're grateful that you chose us to help you with this important decision. 

 We pride ourselves on offering the best customer service in the industry, and we're committed to providing you with a positive car-buying experience every step of the way. We hope that you'll continue to shop with us for all your car needs in the future and we look forward to building a long-term relationship together. 

 We hope you're enjoying your new car and we look forward to seeing you back at our dealership for all your future car needs. 

 Thanks again, 

 John Doe 

 Manager, ABC Auto Dealerships

A woman smiling at her keyboard.

Saying Thank You for a Positive Review

Online reviews are more important than ever. Show your appreciation for a positive review with a handwritten note! 

 Dear Mr. Brown: 

 Thank you for taking the time to write a positive review of our restaurant on TripAdvisor. We're thrilled to hear that you enjoyed your dining experience with us and we're grateful for your kind words. 

 We work hard to provide our guests with an unforgettable dining experience, and we're so glad we were able to exceed your expectations. Your feedback will help us continue to provide the best possible service in the future.

 Thank you again for choosing our restaurant and we hope to see you back soon! 


 Naomi Johnson 

 Owner, ABC Restaurant

Showing Your Appreciation for a Recent Referral

If a customer refers their friends and family to you, it's only natural that you show your appreciation for their business! Let them know how much you value their referrals with a handwritten note. 

 Dear Ms. Jones: 

 Thank you so much for referring your friend Mr. Smith to our dental practice. We're always thrilled to hear that our patients are recommending us to their friends and family, and we're so grateful for your business. 

 We pride ourselves on providing excellent dental care in a comfortable and welcoming environment, and it's clear that Mr. Smith felt the same way. We hope you'll continue to refer your friends and family to us in the future, and we look forward to building a long-term relationship with you. 

 Thanks again for your support, and we hope to see you soon! 


 Dr. Cooper 

 Dentist at ABC Dental Clinic

Two people shaking hands.

Asking For a Referral While Saying "Thank You"

If a customer is especially satisfied with your product or service, why not ask for a referral while letting them know how much you appreciate their business? 

 Dear Mr. Smith: 

 Thank you so much for being such a loyal customer of our company. We're always thrilled to hear that our products are meeting and exceeding your expectations, and we're so grateful for your business. 

 We're constantly working to provide our customers with the best possible products and services, and we hope that you'll recommend us to your friends and family if you're happy with how we're treating you. If there's anything we can do to make your experience even better, please don't hesitate to let us know. 

 Thank you again for your support. Your business makes our possible. 


 John Douglas 

 Marketing Manager, ABC Company​

Saying "Thanks" for a Valued Customer's Continued Business

When a valued customer continues to do business with you, it's important to let them know how much you appreciate their loyalty! A handwritten thank you note is the perfect way to show your appreciation. 

 Dear Ms. Garcia:

Thank you for your continued business with our company. We're always thrilled when our customers come back to us, and we're so grateful for your loyalty. 

 We know that you have many choices when it comes to your business needs, and we are so glad that you continue to choose us. We truly value our customers like you, and we want you to know how much we appreciate everything you do for us. 

 We work hard to provide our customers with the best possible products and services, and we'll continue to do so as long as you keep doing business with us. Thanks again for your support, and we look forward to continuing our relationship with you. 


 Barry Hinson 

 President, ABC Company​

A guy looking very happy.

Automating Thank You Notes for Customer Appreciation

When it comes to keeping your customers happy, nothing beats a personalized thank you note. Automating this process ensures that all of your valued customers receive the recognition they deserve in a timely and efficient manner. 

 Simply Noted makes handwritten automation a snap. Our fleet of advanced handwriting machines offers unparalleled results. We use real ballpoint pens and proprietary, AI-powered "Infinity" fonts that replicate the subtleties of real handwriting to create a facsimile that's indistinguishable. 

 Businesses can take advantage of our numerous software integrations to trigger personalized handwritten notes of all kinds from within your CRM and standard digital automation workflows. Imagine sending a warm, handwritten customer appreciation card as quickly and easily as sending an email. 

 So if you're looking for a way to connect with your customers and build loyalty, consider using handwritten thank you notes as part of your customer appreciation strategy. Then automate things with Simply Noted. Your customers will appreciate the personal touch, and it can help you stand out from the crowd in today's digital world.

AI Message Assistant

Type in words or a phrase to use our AI Assistant to
help generate a great message.

Characters Remaining: 450