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As a business owner, you may or may not be aware that the third Thursday of January, April, July, and October are all Get to Know Your Customers Day.
There’s a quarterly holiday set aside as a reminder to entrepreneurs that getting to know your clients creates a tremendous amount of value.
Not only does it create a connection that helps bind customers to your business, but it also helps you learn what they love about your products or services, and what they’d like to see change. And it’s the perfect time to thank them for their continued patronage.
Of course, you don’t have to wait until then to start learning more about your customers but it’s a great excuse (and ice breaker) to strike up a conversation. Here are 10 ways to get to know your customers better.
Please note that some of the suggestions may have to wait until after the current pandemic.
If you’re a shopkeeper, advertise a wine and cheese meet and greet around your store. If you offer a professional service, sponsor a mixer at a local tavern. If you’re an online business, or to avoid face-to-face contact, you could host a Zoom happy hour.
However you do it, let your customers/clients know that you’d love to get to know them better. These mixers are the perfect opportunity for them to let down their hair and chat with you. You’ll be amazed by what you can learn about your business from just one evening spent with the people that know you best.
Tell your customers you’d like to thank them personally, and collect their home addresses. This is a great opportunity to chat and learn more about them. Then you can send Simply Noted their names and addresses, as well as the personalized message you’d like to include, and we’ll quickly create warm, handwritten thank you cards using our automated, ballpoint pen handwriting machines.
You could send an email, sure, but emails are cold. Handwritten notes show you took the time to dwell on your message. Your customers don’t need to know it was actually our machines.
You could send an email, sure, but emails are cold.
Handwritten notes show you took the time to dwell
on your message.
You can take advantage of Get to Know Your Customers Day to find out how you can help them better. Sending out a poll with a mix of useful and fun questions is a great way to establish a rapport and learn what your customers think about you.
Emailing the poll is the easy part. Getting people to fill it out is harder. It’ a good idea to offer some sort of small discount or an inexpensive free gift to customers that take the time.
This simultaneously thanks them for filling out the poll as well as further ingratiating them to your business.
If you don’t already have one, this could be the perfect opportunity to get one off the ground.
They don’t have to be complicated. It could be a simple as a printed paper card that you stamp each time your customer makes a purchase or comes into your office. If nothing else, you’ll get the chance to ask your customer’s name, which starts a personal conversation.
Online businesses could build a digital version that automatically tracks customer purchases and visits. The important thing is to use this to get to know your customers. Ask them how they’re doing as you stamp their card. Prompt them with a question each time they log a purchase on your site.
This is another great way to connect with your customers. Begin collecting their names, emails, and birthdays.
With email marketing tools you can set up automated messages that will be sent on your customer’s birthdays that include a happy birthday message as well as a discount or other offer.
Or you could elevate your game and automate handwritten birthday cards.
Simply Noted can send out birthday cards to your customers for you. We can include promotional or discount mail stuffers. Either way, your client will appreciate the gesture and come in to make a purchase.
If you’re a business that regularly releases new products or adds new, interesting inventory items, you could use Get to Know Your Customers Day as a quarterly opportunity to give them a sneak peek at what’s coming down the pike.
Not only does this generate buzz for upcoming releases, but it also makes your customers feel like insiders. They’ll feel “in the know” and important to your business. This helps build loyalty.
Not only are you interested in getting to know your clients, you’d love to get to know their friends as well.
A great way to do this is to offer to mail your customers and one of their friends a gift card or other promotional offer.
All you customer has to do is give you the name and address of a friend that might be interested in your product or service. Then you’ll send them both a thank you card. Email is one option. A handwritten card from Simply Noted is another.
You could have your customers submit short essays about how your product or service impacts their life. The winner could take home a cash prize, or better, store credit.
Not only will you get to know your customers better, but you’ll also collect a ton of testimonial material for use in marketing.
Just make sure you either ask permission or add a disclaimer informing your customers that by submitting an entry they’re giving you permission to use it.
We’ve all seen the walls of names in local businesses when they sponsor donations for a charity. This is a great way to start a conversation and get your customer’s name. Sponsor a charity and offer to match any donations your customers make.
For a dollar or some other low amount, your customers can fill out a small donation card with their name and then affix it prominently to your wall.
They’ll feel good. You’ll feel good. A charity will feel good. Everyone wins.
Getting to know your customers isn’t hard.
You need to make conversation a regular part of your transactions. Make sure to ask questions each and every time you interact with them.
Be sincere. When people feel that you really care, they’ll be happy to share with you.
And anytime you want to connect back with them, send them a card through Simply Noted.
Our affordable, handwritten cards are the perfect way to make a customer feel special. Give us a call to find out more today!
Never forget sending a Birthday card again with Simply Noteds Birthday Automation tool. Set it and forget it and wait for your friends, family and colleagues to thank you!
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