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Why Robots Are the Better Choice for Handwritten Notes
The title of this article might sound like the premise for an upcoming sci-fi movie, but in reality, it represents the current state-of-the-art in large-scale handwritten note creation. Fleets of handwriting robots put real pens to real paper every day to create millions of handwritten notes — for individuals and businesses everywhere.
It’s probably not what you’re envisioning. The machines aren’t humanoid robots sitting at desks, pen in hand, writing out your letters. They look more like tabletop plotting machines with a stylus that holds a ballpoint pen. But while they may not look as futuristic as you imagine, they are the future of handwritten cards.
That last statement might find you dubious. “I’ve seen automated handwriting before,” you might say. “You can tell it’s fake — all of the letters look identical, and a laser printer clearly printed it.”
And you’re right. Older iterations of the technology did produce less than desirable results. But those days are over. With Simply Noted, you get authentic-looking handwritten notes that even the most eagle-eyed among us can’t tell from the real thing.
Authenticity was the last major hurdle for the widespread adoption of automated handwritten cards. Now that Simply Noted has slain that dragon, the days of writing cards by hand, particularly at volume, are over. Robots are currently the best choice for handwritten communications.
Not convinced? Then read on.
YOUR TIME IS TOO VALUABLE
Handwriting a single card doesn’t take very long. If that’s all you ever do — one card at a time — then automation may not be helpful to you. But if you’re a business that uses handwritten communications, you’ll have to multiply that single card by tens, hundreds, or more. If each one took you five minutes to write, address, and stamp, how long would it take to handwrite 250 holiday cards?
Do you have nearly a full day to devote to your company's holiday cards? If you’re like most busy professionals, the answer is an unequivocal, “no.” As important as keeping in contact with your customer is, your time is better spent elsewhere.
Letting robots handwrite your cards keeps you and your team focused on what you do best. And when you can mail any number of handwritten cards without investing the time, you’ll find all sorts of new uses for this most personal of communications.
NEVER MISS AN IMPORTANT OCCASION
Let’s face it. Sending out cards regularly is a grind. If you aren’t vigilant, it’s easy to forget a birthday or send out a client thank you card too late. This is problematic because a late card is almost worse than no card at all.
Calendars can help you remember when to mail cards, but you still have to do the work, and if you’re desperately busy, you might not have the time. Automating your handwritten notes takes care of this problem.
With Simply Noted, you can set up birthday card deliveries at any time, and have them written and mailed automatically on each employee’s big day. Order your holiday cards early, too. They’ll go out right on schedule.
SEE ALSO: Why Simply Noted is a Better Alternative to Postable
INCLUDE HANDWRITTEN NOTES IN YOUR MARKETING AUTOMATION
Marketers understand automation. They use it to design complex campaigns that follow prospects along their journey. As a digital technology, it was restricted to digital tactics.
With Simply Noted, that’s no longer true. We offer several powerful software integrations, including a custom API, that allow you to trigger handwritten notes in the same way you might send an automated email, chat message, or other digital communication.
You could create a workflow that pings us to send a personalized, handwritten welcome card anytime you add a new customer to your CRM. Likewise, you might have client thank you cards triggered each time you finish a project. Any application that previously generated an email or other digital message can now drop a real, handwritten note in the mail.
SEE ALSO: Why Handwritten Direct Mail Outperforms Print Mail
IT’S YOU, BUT BETTER
Automated handwritten cards are fine when no one knows what your handwriting looks like, but what if people do? You might send out handwritten cards frequently. Switching to an automated service would require using a handwriting font that doesn’t match your style. The difference will tip people off that it isn’t you writing the message.
Again, this used to be accurate, but not anymore. Our proprietary AI can analyze a handwriting sample and build a custom font that recreates your style, with exacting detail. Our smart fonts vary letter shapes, ligatures, and other minutiae to construct a convincing illusion.
Our handwriting machines aren’t you — they’re better. They can handwrite cards 24 hours a day, on demand, and your customers won’t be able to tell the difference.
SEE ALSO: Simply Noted, the Better Alternative to SendOutCards
YOU CAN INCLUDE UNLIMITED PERSONALIZATION
Another common fear that people have regarding automated handwriting is a lack of personalization. They’re used to printers and photocopiers which create exact duplicates every time. When you order 250 holiday cards from a printer, you assume they all have to say the same thing.
That’s not the case with machine-penned cards. Each one is created individually, and using software, you can vary the text sent to the robots. We offer custom text fields you can link to spreadsheet data. With each iteration of your card, our software will send a different name, address, and any other personalized information you want to include. Skillful use of custom fields can create cards that feel as if they were written specifically for the recipient — and isn’t that the power of handwritten cards?
SEE ALSO: Need a Better Alternative to Scribeless? Try Simply Noted
YOU’VE WANTED TO SEND HANDWRITTEN CARDS. NOW YOU CAN
Handwritten direct mail is a powerful medium. Hand-addressed envelopes enjoy a 99% open rate. Handwritten mailers get read. Handwritten thank you cards deepen client relationships. Welcome cards start that relationship off on the right foot. But none of this is true if you never mail them. You recognize the power of handwritten communications. Simply Noted makes it a reality.
If we could leave you with only one benefit, it’s this: automated handwritten cards get sent because the work involved in creating them is removed. You can take advantage of the medium’s myriad benefits convincingly, without ever putting pen to paper.