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How to Track ROI of Your Direct Mail Campaign

How to Track ROI of Your Direct Mail Campaign

In a world of on-demand digital marketing, direct mail campaigns...
by Rick Elmore on January 11, 2021
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How to Lower Your Cost Per Impression (CPM)

How to Lower Your Cost Per Impression (CPM)

There are several different ways to measure costs and pay...
by Rick Elmore on January 04, 2021
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